Our story
Who we are
In 2020 we created Cereales Pilar with a clear goal: to make a strong presence in the breakfast cereal market. Standing out for our extraordinary quality and exquisite taste, we have continued to grow and reach new markets both in Argentina as well as worldwide.
Under our brand, Redzy, we market a wide range of products. Furthermore, we take pride in developing our clients’ brands, adapting to their needs and preferences, as well as those of their customers.
From Pilar, Argentina, to your home.
Our Mission
To establish a highly profitable business unit that will add value to raw materials by manufacturing and marketing differentiated breakfast cereals of extremely high quality, allowing us to enter the market with new brands targeted at the premium segment, as well as our clients’ brands.
Our Vision
To achieve within a few years that consumers recognize Redzy as a brand of superior quality, choose it, and delight in eating a product of exceptional taste and crunchiness.
Our values
Integrity
We support each other, placing team spirit and a positive work environment among our top priorities. Our team members are essential for achieving our Vision.
Passion
We are passionate about this new venture and strive to be victorious in it.
Focus and Excellence
We are a focused team that believes in continuous learning and constantly pursues higher quality for our products, day by day.
Transparency
We are straightforward and pragmatic, both in our actions and internal communication.
Respect
Both within and outside the company. Respecting our customers and consumers means meeting their expectations by delivering genuine food.
Our Commitment
Quality
At Cereales Pilar, we work every day to guarantee food safety and the authenticity of our products. Quality is a priority.
Sustainability
We strive to reduce our environmental impact through responsible practices across our production chain, aiming to optimize resources and handle them properly.
Work Team
We have full confidence in our human resources. We encourage good manufacturing practices, promoting well-being in the workplace and society. Our team is strong and committed!
We are currently in the process of certifying a GFSI scheme for Food Safety, as well as KOSHER, HALAL and ALG certifications, required worldwide.